Any new business is concerned with keeping costs low, and for some aspects, that can be beneficial. One area that organisations consider skimping on is search engine optimisation, and that can be devastating to your business.

A PRIMER ON CUTTING CORNERS

While there may be areas in your business that are conducive to going with the cheapest option, you would never hire a contractor that has never built anything to construct your shop and you wouldn’t ask an intern to set up your customer service practices, simply because you know it wouldn’t be the best option for your company.

While the above examples are obvious, the idea of cheap SEO isn’t so easy to understand for new companies who want to build an online reputation. Your website’s SEO is essentially the first interaction that many clients have with your business, and if it isn’t handled correctly, you could watch all your efforts fail.

SEARCH ENGINES ARE PICKY

While there are many that claim they know search engine optimisation, the reality is that no organisation can truly know all the algorithms that Google and other search engines use. Instead, the true focus of any SEO company is following the rules and recommendations that are released from the search engines, and applying them properly to your website.

One of the most common reasons that a website doesn’t show up in search engine results is because the site is filled with what Google, Yahoo! and Bing consider spam. Spam links are those that seemingly appear overnight, aren’t truly relevant and that are obviously paid for rather than from a true link-building campaign. Many of the discount SEO companies provide spam links, and that means Google will push your site to the end of the list.

CONTENT MATTERS –

Search engines also care about the information you provide on your website. Quality content that is added frequently does wonders for your rankings. However, spun, poorly written and even plagiarised content is another red flag for search engine providers. That is exactly what discount SEO providers offer. They don’t charge enough to provide the high-quality information your website needs for success.

If you are ready to make sure your website ranks in Google and other searches, rather than being ignored completely. You need to work with one of the best SEO companies available so that you can grow your business and see success. Don’t be scammed by a cheap SEO provider – contact us today and discover the true potential of your business.